Former CMO, The Coca-Cola Company

Chuck Fruit Induction Video

Throughout his career, Chuck Fruit established an international reputation for effective brand-building and communications innovation in consumer marketing. He was widely regarded as a thought leader and a valued partner in the fields of advertising, media and sports and entertainment marketing.

Fruit joined the Coca-Cola Company in 1991 as vice president, global media. He was given expanded responsibilities in worldwide sports marketing, advertising management and business alliances during the succeeding decade. In October 2001, he was appointed senior vice president, integrated marketing, and in June 2004 he was named chief marketing officer and joined the executive committee of the Coca-Cola Company.

Chuck Fruit began his marketing career at Gardner Advertising Company in St. Louis, where he was vice president of the agency’s media planning and buying subsidiary. He then spent 15 years at Anheuser-Busch Inc., where he was vice president of corporate media and sports marketing, as well as president of Busch Media Group, A-B’s in-house media agency. During these years of rapid business growth at the brewery, Fruit was the architect of highly successful media and sports marketing strategies that helped drive Budweiser’s preeminence in sports marketing, including A-B’s landmark beer-exclusive sponsorship of ESPN, which lasted throughout that network’s first 15 years of operation.

Throughout the industry, Chuck Fruit has been known as an intelligent risk taker, a marketing innovator and a trusted partner to major media companies, sports leagues and advertising agencies. These qualities have been evident in Coca-Cola’s successful equity investment in start-up college sports cable network CSTV, which since has been acquired by CBS. In 2004, he became a director of TiVo Inc., the pioneering digital video recording service that revolutionized television viewing and on-air advertising. For these and other reasons, Fruit was recognized by The Sporting News as one of the “100 Most Powerful People in Sports” for 12 consecutive years and by Mediaweek magazine as a “Media All Star.”

In addition to his corporate leadership, Fruit devoted his time and energy to numerous business, civic and charitable organizations. He served as a national director of the Association of National Advertisers (ANA) and the American Advertising Federation (AAF) and on the board of the Advertising Council. Additionally, he was the board of two publicly held companies, TiVo and Gannett Inc. He was especially proud of his association with the National Kidney Foundation, where he served as chairman for 2006–2007. Fruit was a graduate of Williams College.

A great deal of Chuck Fruit's success can be attributed to his endless curiosity and sense of wonder. He was a fan of pop culture, a connoisseur of film and jazz, as well as a student of history. At play, he loved to swim and play golf.

Chuck Fruit enjoyed his life to the fullest, especially those many experiences he shared with his wife Sharon.