ROY EATON: Doing 200% to Get Credit for 100%
Anyone over 30 will recognize music written or produced by Roy Eaton. “You can trust your car to the man who wears the star.” All together now, “We're having Beefaroni,It’s made from macaroni.” Roy’s Beefaroni served the brand for over twenty years. And, in September 2007, Advertising Age named that Texaco jingle from 1962 as the foundation for one of the twentieth century’s top 100 creative campaigns.
Click here to read Roy Eaton's full biography.
View Roy Eaton's induction presentation.