Johnathan Rodgers is president and CEO of TV One, the entertainment and lifestyle cable television network targeting adult African American viewers. Launched in January 2004 with major backing from Radio One and Comcast, TV One features a broad range of real-life and entertainment programming designed to enlighten, entertain, inform and inspire a diverse audience of adult African American viewers. The network is currently available in 48 million U.S. households, and is available in both standard and high definition.
Rodgers joined TV One in 2003, after a six-year stint as president of Discovery Networks. Under Rodgers, the Discovery Channel achieved its highest ratings ever. In addition, Rodgers oversaw the conversion of The Learning Channel into TLC and the successful launches of Animal Planet, Discovery Kids and Discovery Health.
Prior to joining Discovery, Rodgers had a successful 20-year career at CBS, where he held a variety of executive positions including President of CBS' television stations group. During his career at CBS Television, Rodgers also served as an award-winning producer, news director and general manager; he was also an executive producer for CBS News.
Rodgers began his professional career as a print journalist working as a writer-reporter for Sports Illustrated; he later worked for Newsweek Magazine as an associate editor.
Rodgers received his undergraduate degree in journalistic studies from the University of California at Berkeley, and his masters in communications from Stanford University.
Rodgers serves on the Board of Directors of the Procter & Gamble Company, Nike and the National Cable and Telecommunications Association (NCTA), and is a trustee of the University of California (Berkeley) Foundation. He has been named to Ebony Magazine’s Power 150, and recognized as “The Visionary” in Essence magazine’s 2008 Black Hollywood Celebration of Excellence. He has also been named by Black Enterprise magazine to its list of the Top 50 Power Brokers in Hollywood and is the recipient of the NCTA’s Vanguard Award for Programmers, the cable industry’s highest honor presented to a programming executive. He has been named to the Broadcasting & Cable Hall of Fame; the CableFAX Programming Hall of Fame; honored with a prestigious Trumpet Award, created to celebrate and honor African-American achievers in diverse fields including law, medicine, business, politics and entertainment; presented with a Lifetime Achievement Award from African American marketing publication Target Market News; presented with the President’s Award from the National Association of Black Journalists (NAB), and in January, 2012 will be inducted into the NABJ Hall of Fame.
He and his wife, Royal Kennedy, reside in Washington, DC and have two children.