Bob Greenberg has been a pioneer in the advertising and communications industry for nearly four decades. He leads the vision for R/GA, an agency that serves as the digital partner for Fortune 500 companies and world-renowned brands, including Nike, Unilever, L’Oréal, MasterCard, Samsung, Coca-Cola, Ameriprise, and Johnson & Johnson.
Greenberg, along with his brother Richard, founded R/Greenberg Associates (R/GA) in 1977, with the idea of creating a company that values design, while focusing on developing leading-edge motion graphics and live-action film and video production. The company created groundbreaking visual effects for movies, including Alien, Predator, Seven, and Zelig. R/GA’s body of work spans 400 feature films and 4,000 television commercials.
In the mid-1990s, Greenberg successfully transitioned the company into an interactive agency focused on the intersection of design and technology. R/GA served as the lead digital partner for the world’s most recognized brands and went on to create an entirely new agency model of integrated digital services. Now in its fifth business model, R/GA has become one of the most successful integrated marketing services companies, creating everything from new products to digital services to social and mobile campaigns.
Greenberg serves on the boards of numerous schools and organizations focused on the importance of design, communications, technology, and the creative process. He sits on the Board of the Brooklyn Academy of Music, Board of Directors of the AdCouncil, Dean’s Council Advisory Board of Tisch School of the Arts, NYU ITP (Interactive Telecommunications Program), Parsons School of Design, the Berlin School of Creative Leadership, VCU Brandcenter, and is a member of The Academy of Motion Picture Arts & Sciences.
Greenberg has won almost every industry award for creativity, including the Academy Award, D&AD, and Cannes Lions. Among his most notable awards are the 2007 BDA Lifetime Achievement Award, Clio Lifetime Achievement Award in 2006, Cooper-Hewitt National Design Award for Communications in 2003, and the Chrysler Award for Innovation in Design. He was also the Cannes International Advertising Festival Cyber Jury President in 2004 and 2013, served as a member of the 2005 Titanium Jury, and President of the Titanium and Integrated jury in 2010. In 2012, he received the Honorary Royal Designer for Industry (HonRDI), from the Royal Society for Arts.