John Bowen's 30-year career was marked by extraordinary vision and ability in leading both D'Arcy Masius Benton & Bowles and the advertising industry into two of the most significant changes of the last two decades: global expansion and diversification
Bowen was one of the first to perceive that major advertising companies needed a presence outside the United States to serve clients who were developing or expanding their multinational operations. He also realized that to better compete, advertising agencies must expand into a broad range of marketing communication services. Implementing these innovations during the 19 years he led DMB &B was a major reason its billings increased more than eighteen- fold to $4.4 billion.
During his tenure, Benton & Bowles and D'Arcy MacManus Masius joined forces in what was then the largest merger in advertising history. Bowen was the leader and catalyst of the merger, which stands today as a successful example of the synergy that the right match can generate.
Throughout his long career, Bowen possessed a clear, well-defined vision as to what DMB &B should be and how to achieve its goals. John Bowen put principles above all else, a sentiment best captured when he said, "When you have to comprise your business principles and philosophy, winning isn't the only thing."
Bowen also believes that service is an integral part of life. During his career he served as chairman of the American Association of Advertising Agencies and headed the Advertising Council's Campaigns Review Committee. His commitment to serve includes his deep involvement in The Church of St. Joseph of Arimathea, the Osborn Retirement Community and The Center for Creative Leadership.