Co-Founder & Former Managing Director, Audit Bureau of Circulation

Stanley Clague’s predominant contribution to advertising was his long and efficient leadership in organized advertising

He was one of the Founders’ Group of the Audit Bureau of Circulation, serving as its managing director for 10 years, from 1917 to 1927. He directed the organization through its most trying years. Clague’s tact, fairness and his exercise of those rare qualities of personality that he possessed empowered him to unify its constituent membership despite their widely diversified views.

Clague did not confine his interest in advertising to his work in connection with the Audit Bureau, but was an active worker in many other branches. He served as the president of the Affiliated Agents Association of America, the first and three-term president of the Western Advertising Agents Association, and as one of the leaders in organizing the American Association of Advertising Agencies. He was also a member of the Advertising Commission of the International Advertising Association, and the vice president of the Post Advertising Association. Clague was a member of the executive committee of the Chicago Advertising Council and its vice chairman. 13.