Jo Foxworth is an advertising executive, author, public speaker and champion of women in advertising.
When Foxworth began her advertising career as a copywriter at McCann-Erickson in 1955, the industry was virtually all male. Foxworth broke through barriers against women with work for Westinghouse, Buick, Liggett & Myers, Exxon, Hilton Hotels, Simmons and Coca-Cola.
She founded Jo Foxworth Inc. in 1968. For nearly 30 years, Foxworth handled the D¿Agostino Supermarkets business in New York, writing such memorable lines as "Please, Mr. D¿Agostino, move closer to me."
Foxworth¿s first book, Boss Lady, was published in 1979. More than 650,000 copies are in print, and countless advertising students, particularly women, look to Foxworth as a role model. She has also written Wising Up and Boss Lady¿s Arrival and Survival Plan.
Foxworth is active in industry organizations. She is a long time member of Advertising Women of New York and was twice elected its "Advertising Woman of the Year" (1965,1966). She was named "National Advertising Woman of the Year" by the Advertising Federation of America and the two national advertising fraternities, Alpha Delta Sigma and Gamma Alpha Chi in 1966. She received the National Headliner Award from Women in Communications, the AAF Silver Medal Award for career accomplishment, and the Missouri Medal, the highest honor from her alma mater, the University of Missouri School of Journalism.