Diminutive in size — only five feet six inches in height — Sam Gale was large in contribution to the growth of advertising procedures, standards and acceptance by the public.
Beginning in 1927 he led General Mills in its use of frequent and high-quality advertising. He was a pioneer in the use of radio, television and baseball broadcasts. Through it all he insisted on the highest standards of ethics and of public service through educational programs in nutrition and basic economics.
His leadership profoundly influenced the advertising industry in and around the Twin Cities and helped to make the area a leading advertising center.
Public education was ever in the center of his personal and company activities. He was a long-time member and officer of the National Citizens Committee for Public Schools as well as of the similar Minneapolis Commission and of the Governor’s Committee on the subject.
He was active in the Advertising Council and served as national chairman from 1950 to 1951. By his example, as well as in his speeches and writings, he inspired advertising men and women to wide-ranging public service.