Former Staff Executive, Benton & Bowles Advertising Agency

Gilbert Hodges exhibited a lifetime dedication to progress in the advertising industry. Throughout his career, he followed the philosophy of devoting time to both his profession and the elevation of its standards. This led to his involvement with advertising companies as well as local, national and international industry associations.

His career in advertising was long and varied. After receiving his L.L.B. from the University of Wisconsin in 1895, he practiced law for 10 years. In 1905 he joined the Frank A. Munsey Company and progressed through the ranks to various high positions within this financial and publishing empire. He ended his brilliant career as staff executive of The Wall Street Journal, working for Dow Jones from 1950 until his death in 1959.

Hodges was an active participant in every organization with which he was affiliated. He served as president of the Agate Club of Chicago, and the Advertising Club of New York. In 1930 he was elected president of the Advertising Federation of America and for a number of years, served as delegate to international advertising meetings.

Gilbert Hodges accomplished so much during his lifetime that it is difficult to single out his most important contribution to the advancement of advertising. The cumulative and lasting effect of his over 50-year career in the industry reflects great credit upon himself and the advertising business which he served.