George Burton Hotchkiss led in initiating and shaping the course of marketing and advertising education in the United States.
In 1915 he developed and led the pioneer department of advertising and marketing at New York University and taught there until 1953. His books were widely used as textbooks and his teaching methods modeled by other professors. Many leaders in the advertising industry testified warmly to his influence as their teacher.
He was a pioneer in recognizing the value of advertising as an important phase of business education. He believed that students should be led to see advertising in its relationship to the whole process of market distribution and to understand its social as well as economic functions.
Highly respected and often consulted by business leaders, he helped establish the acceptance and stature of the advertising curriculum.