Former Vice President of Sales and Advertising, Eastman Kodak Company

Lewis Jones was one of the industry’s first great advertising managers. Joining Eastman Kodak Company in 1892, he was advertising manager until 1921 and vice president in charge of sales and advertising from 1921 until his death 13 years later. He made the name Kodak known throughout the world.

As a pioneer in national advertising, Jones originated standards and practices that became models for others. Kodak advertising was attractive, effective and consistent. Jones’ "You Press the Button - We do the Rest" campaign was cited by Julian Watkins, in his the 100 Greatest Advertisements, as being "one of the shortest and most effective pieces of human-interest copy ever written." Contrary to much of the advertising of those early years, Jones’ work was also characterized by a high moral tone. As someone aptly said, "Lew Jones put conscience into advertising."

He always took time in his busy life to serve the general interests of the advertising industry. He was president of the Association of National Advertisers, which he also helped to found. He was one of the organizers and an early president of the Audit Bureau of Circulations and served as its director at the time of his death.