Media
The list below is a sampling of Hall of Fame members who championed this issue.

• Cyrus H.K. Curtis - was the founder of the modern magazine, making great contributions to advertising as he shaped the world of publishing.
• Walter Ansel Strong - served as president of the 100,000 Group, a combination of the principal newspapers in the principal cities of America, organized for the purpose of developing and improving newspaper advertising in quality and volume.
• Benjamin Franklin - The first known magazine advertisement appeared in his General Magazine in 1741. He pioneered in both newspaper and magazine publishing, and the present The Saturday Evening Post is the continuation of one of his publications.
• James H. McGraw - believed that editorial competence and responsibility must be matched by high circulation standards. He was among the first to print total circulation figures in his publications. He stood consistently for rigid scrutiny of circulation practices and full verification of circulation claims.
• Sidney R. Bernstein - was editor, editorial director, columnist and publisher of Advertising Age, which became known as the "Bible of the Industry."
• G.D. Crain, Jr. - in 1930, he began Advertising Age, his idea for fast, effective news coverage in the general advertising and marketing field. Surviving the depression, Ad Age moved steadily onward until it became one of the world's premier business papers.
• Donald A. MacDonald - helped turn The Wall Street Journal, a national business daily, into a global one through efforts in Asia and Europe.
• Howard J. Morgens - saw the enormous potential of television to convey commercial information and entertainment, in its early days, and guided Procter & Gamble, both in policy and practice, to the forefront of television programming and advertising.
• Robert V. Goldstein - recognizing the potential impact of cable television, he made one of the first sizable cable purchases on CNN and WTBS for Procter & Gamble, leading to credibility for national cable network advertising and the development of this new medium.
• Arthur C. Nielsen Sr. - known for devising a method of measuring television audiences that remains the industry standard.
• Merlin Hall Aylesworth - As the first president of the National Broadcasting Company, which was the only national network operating at the time, Aylesworth had the responsibility of formulating policies and standards for this pioneer network. The soundness of his decisions is verified by the solid foundation upon which network broadcasting has been built for years.
• Kerwin Holmes Fulton - As the president of the General Outdoor Advertising, Co., he served to raise the standards of the then budding and unorganized outdoor advertising medium. He encourged the replacement of crude wooden poster structures with standardized steel sections. He also initiated and secured acceptance of standard service and traffic exposure methods, which gained the medium greater respect among advertisers.
• Homer J. Buckley - was the first firm to describe its business as direct mail advertising. In 1915 he organized the first direct mail department of the Associated Advertising Clubs of the World, out of which grew the Direct Mail Advertising Association founded by Buckley in 1917. In 1921 he founded the National Council of Business Mail Users.
• Samuel Chester Gale - was a pioneer in the use of radio, television and baseball broadcasts. "The Wheaties Quartet," the "Gold Medal Fast Freight" and "Betty Crocker Cooking Schools of Air" - all these and other early radio shows were pushed along by Gale.
• Lee Hastings Bristol - was one of radio's earliest advertisers. In 1952 his company, Bristol-Meyers, sponsored one of the first network programs on the air, the famous Ipana Troubadours. He also foretold the great of television and encouraged his company's impressive pioneering in television advertising.
• George P. Rowell - originated the list system in selling newspaper advertising, and in 1869, issued Rowell's American Newspaper Dictionary, listing 5,778 papers, which was the first complete list of American newspapers. He included estimates of their circulations, a first step toward a standard of value for space. A the close of the Civil War, he published the Advertiser's Gazette, which grew into Printer's Ink, which he launched in 1888.
• Graham Creighton Patterson - In 1935 he came to Philadelphia to head the Farm Journal, and under his leadership, it became the largest agricultural magazine in the world.
• Ralph Starr Butler - His sponsorship of long-distance radio coverage of the Byrd Polar Expedition opened the door for this new medium as a major advertising vehicle. He reinforced his confidence in radio with General Food's sponsorship of the "Maxwell House Showboat, " one of radio's first full-hour variety shows.
• Bernard C. Duffy - was an outstanding media specialist of his day and wrote a classic book on the subject, Advertising Media and Markets, of which a revision, Profitable Advertising in Today's Media and Markets was later published.
• Atherton W. Hobler - helped create and produce the first national radio shows such as "Maxwell House Show Boat" and Fred Allen's "Town Hall Tonight" and later, a number of day and evening television series.
• Roy Larsen - Larsen was responsible for the creation of great media through which advertisers could reach the American people. He led Time Inc. through troubled times, and the magazine wrote, "The... growth of Time... certainly in large measure stemmed from Larsen's circulation wizardry." He also worked hard to make Fortune magazine the success it is today, as well as Life, Sports Illustrated, Money, People, Architectural Forum and House & Home. Larsen also helped to launch the March of Time series in 1931, which introduced a new brand of pictorial journalism.
• Vance L. Stickell - Under his leadership, The Los Angeles Times became the second-largest daily metropolitan newspaper and the national leader in advertising revenues. As a leader of the Newspaper Advertising Bureau and chairman of its long range planning committee, he pioneered numerous industry-wide improvements including discounts for national advertisers, syndicated audience research and the standardization of page sizes and formats.
• Philip H. Dougherty - For 22 years, his columns in The New York Times, written with fairness and integrity, quickly became the "morning news" for most advertising executives. Dougherty's devotion to advertising and those who practiced it, his encouragement of the highest standards and frank analysis earned him the absolute trust and respect of the industry. By the time he began broadcasting his morning report on WQXR in 1981, he was not only the voice of advertising, but its conscience as well.
• Thomas S. Murphy - began his broadcasting career as the first employee of a bankrupt television station. He built Capital Cities/ABC Inc. into a $6 billion media enterprise grounded in television, radio, cable and publishing.
• Joyce C. Hall - was convinced that television was a potent force for good and that the public was interested in quality programming. From this conviction, he launched the "Hallmark Hall of Fame," which for more than 47 years has sponsored classic works of Shakespeare, Ibsen, Shaw and Miller, to name a few.
• Frank Stanton - took CBS from radio into television, vigorously persuading advertisers to try the new medium, building CBS Television in the largest ad medium of his time. He also led the industry in persuading Congress to lift the equal time provision of the Communications Act, thereby allowing the Kennedy-Nixon debates in 1960.
• Bernard T. Flanagan - was responsible for innovations like the regional editions and special issues' sections of The Wall Street Journal.
• Reginald K. Brack - Under Brack's leadership as CEO of Time, Inc., the company's magazines grew from eight to 24, revenues doubled and profits began to break records. He launched Entertainment Weekly, the first successful weekly magazine start-up since Time Inc.'s People Weekly in 1974. He was also the visionary that backed Time Inc.'s groundbreaking venture on the Internet, the Pathfinder Web site, at a time when the future of the Web was hotly debated.
• William S. Paley - A giant in broadcasting, William S. Paley is remembered today as the father of CBS. He took an early lead in establishing rigorous standards of fairness and balance for the coverage of public events. One area of great pride was his creation of CBS News, which became one of the preeminent newsgathering organizations of the world. He established a radio documentary unit, which became the forerunner of news broadcasts like 60 Minutes.
• Katherine Graham - As chairman and CEO of The Washington Post Co. and publisher of The Washington Post, she guided that paper through two of the most important episodes in journalism: the publication of the Pentagon Papers and the Watergate scandal. Her decisions as head of The Washington Post influenced the course of history for the nation. She built a newspaper and media empire that appeals to a broad cross-section of consumers and provides an environment conducive to the advertiser's message.
• David Sarnoff - Sarnoff's greatest contributions were as an industrial pioneer in broadcast technologies. In 1915 he proposed sales of a "radio music box" to exploit that as an early form of radio broadcasting as it is known today. Having predicted network radio broadcasting, Sarnoff championed the organization of the National Broadcasting Company (NBC) in 1926, and then led NBC over the next 35 years through the innovation of the electronic and color television broadcasting systems invented at RCA.
• Karl Eller - In 1962 Eller purchased the Arizona operations of F&K, renaming it Eller Outdoor Advertising Company. In 1968 he merged his company with an operator of a television and radio station to found Combined Communications Corporation (CCC), which became one of the largest and most profitable media companies in the U.S. with major metropolitan television stations, radio stations and daily newspapers as well as American and Canadian outdoor advertising companies.

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