International/Globalization
The list below is a sampling of Hall of Fame members who championed this issue.
  • Philip H. Geier Jr. - Over the 20 years under Geier's leadership, Interpublic grew from revenues of $500 million and 8,000 employees to a truly global enterprise with 650 offices in 127 countries, with revenues of $5.6 billion and 50,000 employees. During his 20-year tenure as CEO, Interpublic stock experienced a compound growth rate of over 22 percent.
  • Eugene H. Kummel - took diverse international agencies and built them into a cohesive global system called McCann-Erickson Worldwide.
  • Samuel W. Meek - In the early 1920s, J. Walter Thomson first expanded overseas with results that changed the course of advertising history. At the forefront of this process was Meek, "the first internationalist." His vision, inspiration and dedication to fair and ethical practices set the standard by which all international agencies have since thrived. He persuaded international media to publish and audit their circulation figures and to accept standard rates. He won international acceptance of the commission system, establishing structure that has lasted essentially intact for half a century.
  • Robert W. Woodruff - was a pioneer in visualizing the potential of global branding. That vision became the force of his conviction, his belief in the universal appeal of Coca-Cola. More than 40 years before the concept became fashionable, he took the first steps to put Coca-Cola "within arm's reach of desire," not just in the U.S., but in more than 155 countries worldwide, making it the most-recognized trademark.
  • John S. Bowen - was one of the first to perceive that major advertising companies need a presence outside the U.S. to serve clients who are developing or expanding their multinational operations. He also realized that to better compete, advertising agencies must expand into a broad range of marketing communication services.
  • Alex Kroll - Under his leadership, Young & Rubicam opened the first advertising agencies in Russia and China and built the largest agency network in Central and Eastern Europe.
  • Burt Manning - helped J. Walter Thompson, Worldwide grow from 117 offices in 32 countries to 222 offices in 77 countries.
  • Liener Temerlin - In his early years, Temerlin brought the first large national and international accounts to the area, including Philippine Airlines and Hyatt Hotels. He soon opened offices around the world to meet client needs in Europe, Asia, Canada and Mexico. This national attention began to help other agencies attract talent and major clients from outside Texas and the southwest. All began to help Dallas, and indeed, the whole southwest, become one of the premier agency centers in the country.
  • Robert V. Goldstein - As chairman of the Association of National Advertisers and as a board member of the International Advertising Association and the World Association of Advertisers, he led the development of strong corporate participation in the international associations.
  • David Ogilvy - helped to make Ogilvy an international powerhouse, becoming the first foreign advertising agency to gain access to the Soviet Union in 1989.
  • John E. Pepper - was a champion of global expansion, pushing P&G to quickly enter Central and Eastern Europe, especially Russia and China. Pepper, who is also known for his deep and abiding commitment to diversity, built an open, multicultural company, recognizing that a diverse workforce is a business imperative in a highly diverse global marketplace.
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